Specialized: In It to Win It

Tour de France ride along.

Published on Jul 14, 2010

Editor's Pick

Specialized "In It To Win It" campaign, created out of Goodby, Silverstein & Partners, asked online fans to support and ride along with either Andy Schleck or Alberto Contador during the Tour de France. Fans who signed up would see their names on a special "Name Frame" bike and the company would also give away bikes for each of the 21 legs of the tour. The campaign also includes TV and print executions.

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Jul 14, 2010
Goodby Silverstein & Partners
Creative Director:
Rich Silverstein
Goodby Silverstein & Partners
Group Creative Director:
Margaret Johnson
Associate Creative Director:
David Kolbusz
John Cross
Art Director:
Adrien Bindi
Executive Producer:
Peter Albrycht
Website Production Company:
Kurt Noble, Inc

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