Sprite Speaks to Sprite in New Global Campaign

The Glue Society directs 20 teen-focused spots

Published on Apr 01, 2013

Editor's Pick

It takes some time to understand just what is going on in Johannes Leonardo's kooky new campaign for Sprite, which launched in Canada and will appear in Russia, China and parts of Africa over the next few months. Directed by The Glue Society, the spots feature a Sprite speaking to another Sprite. The campaign is dubbed "Obey You," and is a series of 20 films that, according to the brand, follow on from its brand message of getting teens to "stay true to themselves."

"Sprite" is the protagonist of the spots, and applauds Sprite bottles in a variety of situations -- one serving as a romantic fall-back in a movie theater, one in the unfortunate position of being sandwiched between thighs -- for living up to their thirst-quenching reputation.

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Apr 01, 2013
Johannes Leonardo
Executive Creative Director/Production:
Leo Premutico
Executive Creative Director/Production:
Jan Jacobs
Creative Director:
Ferdinando Verderi
Creative Director:
Alex Romans
Creative Director:
Harv Bains
Art Director:
Sandra Nicolas
Senior Art Director:
Karen Gereffi
Senior Copywriter:
Carla Ballecer
Head of Integrated Production:
Jenny Gadd
Alexis Stember
Production Company:
Park Pictures
The Glue Society
Executive Producer:
Justin Pollock
Caroline Kousidonis
Julian Hohndorf
Rock Paper Scissors
Frank Snider
Executive Producer:
Eve Kornblum
Justin Kumpata
Assistant Editor:
Joe Rounseville
Rock Paper Scissors
Edward Reina
Music Company:
Fall on Your Sword
Executive Producer:
Lucy Alper
Mix and Audio Post:
Sound Lounge
Executive Producer:
Dana Fairbairn
Mix and Audio Post:
Heard City
Executive Producer:
Gloria Pitagorsky

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