St. John Ambulance: Popcorn

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Published on Nov 01, 2010

Editor's Pick

BBH London staged this emotional cinema stunt to promote emergency first aid education on behalf of St. John Ambulance.

What first appeared to be a cinema spot about the pleasures of popcorn turned tragic when a child in the film appeared to be choking to death on the snack. After unsuccessfully trying to help her daughter the tearful Mother screams for help, at which point an audience member rushes to the stage and disappears behind the screen, to emerge in the film in time to save the child.

Read more about the making of the event and film on the BBH Labs blog.

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Nov 01, 2010
BBH London
St. John Ambulance
Creative Director:
Alex Grieve
Creative Director:
Adrian Rossi
Olivia Chalk
Producer Assistant:
Chris Watling
Team Director:
Louise Addley
Team Director:
Nick Stringer
Jeff Labbe
Production Company:
Sonny London
Gregory Cundiff
Gabi Kay
Director, Photography:
Daniel Bronks
Sound Director:
Wave Studios
Sound Director:
BBH (Voodoo)
Post Production:
The Mill
Sam Gunn
The Whitehouse

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