Creativity

These ads for Stabilo Boss highlighters cleverly emphasize history's forgotten women

DDB Germany print campaign pays tribute to the likes of Edith Wilson and Lise Meitner

By Alexandra Jardine. Published on Jul 06, 2018

Editor's Pick

A clever print campaign from highlighter pen brand Stabilo Boss emphasizes the role of important women who have been overlooked throughout history.

The ads, by DDB Germany, take black and white historical images and then use a highlighter pen to pick out the woman in the photograph: for example, Katherine Johnson, the NASA mathematician responsible for calculating Apollo 11's safe return to earth, is highlighted in the corner of a room full of men.

Another woman highlighted is Lise Meitner, the discoverer of nuclear fission whose male partner was awarded the Nobel Prize. There's also Edith Wilson, the First Lady and wife of Woodrow Wilson, who took over his responsibilities after he had a stroke, pictured just below her husband, who is the subject of the photo.

It's a great idea, both perfect for the product and completely in tune with the zeitgeist.

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Credits

Date
Jul 06, 2018
Client:
Stabilo Boss
Agency:
DDB Germany
Chief Creative Officer:
Dennis May
Executive Creative Director:
Kristine Holzhausen
Executive Creative Director:
Stefan Rehne
Art Director:
Vera Ickert
Copywriter:
Teresa Berude
Graphic Design:
Kathrin Stenger
Post Production:
Stefan Kranefeld Imaging
Planning Director:
Christian Bihn
Account Director:
Philipp Starck
Junior Account Manager:
Malte Kraft

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