State Farm Made a Giant Version of James Harden's Head for NBA Fans

Santa Monica Visitors Could Go Inside and Play an Interactive Game

By Alexandra Jardine. Published on Mar 05, 2018

Editor's Pick

State Farm targeted NBA fans on All-Star Weekend by letting them get inside James Harden's head.

The campaign, by Translation, involved a 20-foot 3D replica of the Houston Rockets player's head, constructed on Santa Monica pier. Fans went inside and played an interactive game to help James' State Farm agent Cole Perez (played by Oscar Nunez) clear James' head of distractions and ease his mind ahead of the NBA All-Star game.

The stunt is part of the insurance brand's ongoing "Get an agent that gets you" campaign from State Farm and Translation.

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Mar 05, 2018
State Farm
Chief Executive Officer:
Steve Stoute
Steve Stoute
Chief Creative Officer:
John Norman
Group Creative Director:
Matthew McFerrin
Group Creative Director:
Eric Steele
Creative Director:
Tucker Loosbrock
Creative Director:
Stephen Petronis
Executive Producer:
Katie Longmyer
Experiential Producer:
Christine McCharen-Tran
Producer Assistant:
Isabella Roque
Experiential Operations:
Solange Foster
Group Account Director:
Susanna Swartley
Account Director:
Julia Farber
Account Director:
Zach Dioneda
Account Executive:
Chloe Williams
Senior Project Manager:
Meredith Volpe
Director, Content Production:
Miriam Franklin
Business Affairs Director:
Thalia Tsouros
Group Director, Strategy:
John McBride
Director, Strategy:
Geoff McHenry
Junior Strategist:
Rex Nwerem
Social Strategy Director:
John Petty
Context Strategist:
Jazo Moises
Executive Content Producer:
Colleen Miller
Associate Producer:
Maxine Reyer
Karl Lunsford
Caleb Nunn
Zac Lux
Design Director:
Adam Vohlidka
Producer Assistant:
Jean-Luc Lukunku
Ron Beach Jr.
Technology Design:
Joshua Davis
Director, Photography:
Niles Harrison
Still Photographer:
Chad Bennett

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