Stella's Festive Spot Explains the Story of its Birth as a Holiday Gift

Fredrik Bond's Ad Takes the Brand Back to its Birthplace in Leuven, Belgium

By Alexandra Jardine. Published on Nov 04, 2015

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The Nativity seems to be something of a theme in this year's Christmas spots -- what with Mulberry's ad recasting a handbag in the role of the baby Jesus, and now this spot for Stella Artois in which it explains the story of its birth in a somewhat mystical fashion. The story takes places in Stella's birthplace Leuven, Belgium, during the holidays and portrays the beer's master brewer as he contemplates a name for a beer he has created as a holiday gift. He keeps seeing stars -- in the snow, on a girl's sweater -- and decideds to name the beer Stella.

The ad was created by Mother and directed by MJZ's Fredrik Bond. It breaks on November 9 across the U.S. and the creative will appear on large format billboard in key regions across the U.S., including the Anheuser-Busch Times Square billboard property from December 9 -14.

Stella is also offering people the chance to get a customized, engraved Holiday Chalice at its online gift shop when they buy a 12 pack of Stella Artois, tying in with the campaign.

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Nov 04, 2015
Stella Artois
Production Company:
Fredrik Bond
Line Producer:
Alicia Richards
Production Service Company:
Unit Sofa
Director, Photography:
Mattias Montero
Tim Thornton-Allan
Assistant Editor:
Ryan Stacom
Assistant Editor:
Owen O'Sullivan
Susan Motamed
Executive Producer:
Caryn Maclean
Visual Effects/Finish:
The Mill - New York
Lead Compositor:
Jamie Scott
Lead Compositor:
Krissy Nordella
Executive Producer:
Melanie Wickham
Michael Scarcella
Bugs Russell
The Mill LA
Adam Scott
Garth Stevenson
Audio Producer:
Audio Engineer:
Andy Green
Executive Producer:
Ross Hopman
Executive Producer:
Greg Tiefenbrun

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