This PSA against the ivory trade has a truly shocking ending

Stop Ivory and JWT's film puts the brutality of ivory in your face

By Alexandra Jardine. Published on May 01, 2018

Editor's Pick

Conservation charity Stop Ivory's new PSA puts the brutality of the ivory trade in your face--quite literally.

Created by JWT London and directed by James Lawes at Snapper Films, the spot shows a well-dressed woman bidding for a large, carved ivory tusk at a smart auction house. There's plenty of drama as the bidding gets more and more frantic, but when the gavel finally falls there's a loud gunshot noise and we see the woman's face splattered with blood from a huge dying elephant. The shocking ending is accompanied by the message that "as long as ivory is being sold, elephants are being killed."

While the U.K. government recently announced plans for a strict ivory ban, there are still many countries where trading ivory is permitted. Stop Ivory aims to appeal to all countries that still trade ivory to follow the U.K.'s lead, as well as urge the U.K. government to pass their proposal into written law as soon as possible.

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May 01, 2018
JWT London
Stop Ivory
Chief Executive Offier:
John Stephenson
Executive Creative Director:
Lucas Peon
Creative Director:
David Masterman
Creative Director:
Cristiano Neves
Will Wright
James Lucking
TV Producer:
Tash Bedford
Creative Planner:
Stephen Son
Account Director:
Claire Banks
Account Director:
Charlotte Humphries
Project Manager:
Katie Oldfield
Jordan Dicks
Bryan Riddle
John Proudfoot
Production Company:
Snapper Films
James Lawes
Executive Producer:
Helen Hadfield
Jessica Turner
Director, Photography:
Malte Rosenfeld
Production Manager:
Rosie Pike
Art Director:
Jerry Bland
Editorial Company:
Whitehouse Post
James Forbes-Robertson
Visual Effects Company:
The Mill
Visual Effects Supervisor:
Fergal Hendrick
Visual Effects Supervisor:
Charles Dockerill
Telecine Artist:
James Bamford
3D Artist:
Sendil Kumar J
3D Artist:
Rakesh Venugopalan
3D Artist:
Manjunath Shivaprasad
3D Artist:
Senthil Murugan Balasundaram
3D Artist:
Basbendu Sarkar
2D Compositing:
2D Compositing:
Lucas Carrecedo
2D Compositing:
Chaitali Shah
Visual Effects Production Manager:
Colin Oaten
Visual Effects Production Manager:
Ian Berry
Visual Effects Production Manager:
Payal Thakkar
Sound Company:
Wave Studios
Sound Designer:
Ed Downham
Sound Designer:
Ned Sisson
Sound Producer:
Jenn Sanders
Music Company:
Luke Farmer
Andy Rudak

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