Strongbow Just Fired Patrick Stewart

Hard Cider Brand Continues Not to Use a Famous Actor

Published on Jun 22, 2015

Editor's Pick

Strongbow just hired and fired Sir Patrick Stewart in a matter of months.

In the hard cider brand's previous ad through Droga5, the Star Trek and X-Men actor appeared, but only just -- he was eclipsed by an award won by the brand. In this follow up, he doesn't even get the word "Strongbow" out of his mouth before he's unceremoniously fired.

The message of these tongue-in-cheek spots is this -- all you need to drink Strongbow is ice, so you don't need a celebrity to promote it. However, the use of the actor is so great that we can't wait to see if he will survive to see another day.

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Jun 22, 2015
Droga5 New York
David Droga
Chief Creative Officer:
Ted Royer
Creative Director:
Rick Dodds
Creative Director:
Steve Howell
Matt McCarron
Art Director:
Conor Hagan
Chief Creative Officer:
Sally-Ann Dale
Broadcast Producer:
Bill Berg
Broadcast Producer:
Rob Marmor
Global Chief Strategy Officer:
Jonny Bauer
Director, Strategy:
Dan Neumann
Communications Strategist:
Kevin Wang
Group Account Director:
Dan Gonda
Account Director:
Nadia Malik
Account Manager:
Ashton Altas
Senior Brand Director:
Charles Van Es
Brand Director:
Alejandra de Obeso
Brand Manager:
Eric Markus
Ruben Fleischer
Director, Photography:
Dion Beebe
Executive Producer:
Jasper Thomlinson
Executive Producer:
Luke Ricci
Luke Thomlinson
Ben Jordan
Assistant Editor:
Adam Witten
Executive Producer:
Erica Thompson
Senior Producer:
Sari Resnick
Post Production Company:
The Mill
Executive Producer:
Melanie Wickham
Giselle Bailey
Mikey Rossiter
2D Lead Artist:
Gavin Wellsman
Sound Director:
Big Foote Music & Sound Design
Matt Hauser
CG Producer:
Ajit Menon
CG Producer:
Christine Kim
Production Company:
Michael Schrom
Director, Photography:
Michael Schrom
Executive Producer:
Carl Sturges
Production Supervisor:
Andrew Greenberg

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