Creativity

Future dispenses dating advice in surreal StubHub spots

Todd Gurley and Albert Pujols also partake in 72andSunny's first work for the ticket service

By I-Hsien Sherwood. Published on Jul 16, 2018

Editor's Pick

It's always nice to get a little expert advice, especially when planning for a special occasion. Three lucky users of ticket booking service StubHub find just the right person to make suggestions in a star-studded campaign from 72andSunny, the first work out of the partnership.

Musician Future�"who's apparently a dexterous and knowledgeable sommelier in his spare time, makes sure a diner on a date gets great tickets to a concert (Future's own, of course). Los Angeles Rams running back Todd Gurley gives an NFL fan a "Ghost"-like experience at a pottery throwing class. And Angels first baseman Albert Pujols delivers a heartfelt directive to an estranged son in a hardware store.

It's a softer, funnier approach than the get-tickets-before-you-die spot from Goodby last year, and it's more product focused, with plenty of attention paid to the user experience of the StubHub app.

Stacy Wall directed the TV spots, which are running in markets including Philadelphia, Houston and Atlanta, along with radio, out-of-home and digital placements.

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Credits

Date
Jul 16, 2018
Client:
StubHub

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