Subaru Surmounts Family Crises in Charming Campaign for the Legacy

Because Broken Remote Control Cars are a Serious Problem

Published on Jul 24, 2014

Editor's Pick

Carmichael Lynch takes a totally charming approach to launching the new 2015 Subaru Legacy. A series of family-centered stories demonstrate the trying, yet wonderful moments, that can happen between parent and child when they're in a car. "Junior Driver" takes a fantastical turn to show what happens when a young boy switches places with dad, "The Fix" shows a father's genius solution to repairing his son's remote control car while the "Passengers" anthem spot showcases the relatable family "adventures" that happen on a day-to-day basis.

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Jul 28, 2014
Carmichael Lynch Minneapolis
Chief Creative Officer:
Dave Damman
Executive Creative Director:
Randy Hughes
William Bloomfield
Art Director:
Brad Harrison
Art Director:
Teela Shandess
Director, Integrated Production:
Joe Grundhoefer
Senior Executive Integrated Producer:
Brynn Hausmann
Lisa Keljik
Business Manager:
Vicki Oachs
Account Services:
Krista Kelly
Account Services:
Kate Moret
Senior Project Manager:
Jane Williams-Petersen
Production Company:
O Positive Films
Jim Jenkins
Executive Producer:
Ralph Laucella
Marc Grill
Head of Production:
Devon Clark
Director, Photography:
Chris Soos
Edit House:
Union Editorial
Jim Haygood
Assistant Editor:
Dylan Firshein
Visual Effects House:
Drive Thru
Online Artist:
Derek Johnson

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