Swedish Postal Service: Forever Young Case Study

Bo Brundin gets his shag shack back.

Published on Feb 22, 2010

Editor's Pick

The Swedish Postal Service helped elderly actor Bo Brundin recapture his youth in this social media campaign out of Akestam Holst.

The Postal Service is targeting the senior set by helping 72-year old Swedish thespian Bo Brundin recreate his '60s bachelor pad. The agency launched a special site and Youtube films and helped Brundin create his own blog, through which he could request others' help to locate the furnishings and paraphernalia of his youth.

Last year, the agency tried to encourage young people to use the post office in its Stefan the Swopper campaign, in which performance artist Stefan Kits swapped out everything he owned for an entire month, via the internet, and the Swedish Postal service of course.

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Feb 22, 2010
Akestam Holst
Swedish Postal Service

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