Eat Steak Flatbread for Your Ancestors' Sake, Says Taco Bell

Bloodthirsty Dioramas Serve as a Reminder

By Alexandra Jardine. Published on Jan 11, 2016

Editor's Pick

Dioramas of early man hunting for his meat make a museum visitor appreciate his steak flatbread all the more, in this ad for Taco Bell. As our horrified protagonist views depictions of terrible hunting accidents involving fierce prehistoric mammals and starving cavemen, the voiceover reminds us that "steak used to cost an arm and a leg." Thankfully, steak flatbreads are available from Taco Bell for just $1.49.

The spot, out of Deutsch L.A, was directed by Hungry Man's Dave Laden.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Jan 11, 2016
Deutsch - L.A.
Chief Creative Officer:
Pete Favat
Taco Bell
Director, Integrated Production:
Vic Palumbo
Executive Creative Director/Production:
Brett Craig
Group Creative Director:
Guto Araki
Creative Director:
Andy Pearson
Creative Director:
Ken Slater
Art Director:
Cheston Kwan
Josh Hill
Art Director:
Robbie Wenger
Ashley Crandall
Agency Producer:
Damon Vinyard
Production Company:
Hungry Man
Dave Laden
Director, Photography:
Stephan Langensteiner
Managing Partner, Executive Producer:
Kevin Byrne
Executive Producer:
Mino Jarjoura
Line Producer:
Brian Quinlan
Visual Effects Company:
Visual Effects Supervisor:
Matt Trivan
Executive Producer:
Rich Rema
Editorial Company:
Cut + Run
Isaac Chen
Lucas Eskin
Editorial Producer:
Remy Foxx

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.