A Family Heirloom is Just the Thing When You Have Taco Bell Cravings

It has witnessed both love and war -- and now, it's being put to good use

Published on May 03, 2013

Editor's Pick

A silver dollar that has witnessed the beginnings of a great love affair, and even saved a man's life is in the spotlight in this fun new ad from Taco Bell, created via Deutsch Los Angeles. Of course, you know that a dollar this important should go somewhere great -- you just didn't know it would be so delicious. The spot promotes Taco Bell's "low-end," $1 cravings menu.

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May 03, 2013
Deutsch Los Angeles
Chief Marketing Officer:
Brian Niccol
Taco Bell
Group Creative Director:
Brett Craig
Creative Director:
Josh DiMarcantonio
Creative Director:
Jason Karley
Senior Art Director:
Gordy Sang
Senior Copywriter:
Brian Siedband
Director, Integrated Production:
Vic Palumbo
Director, Content Production:
Victoria Guenier
Executive Producer:
Paul Roy
Alison McMahon
Production Company:
Martin Krejci
Executive Producer:
Matt Factor
Executive Producer:
Shelly Townsend
Head of Production:
Jeanne Stawiarski
Aris McGarry
Director, Photography:
Sal Totino
Cut + Run
Post Production:
Method Studios
Company 3
Audio Producer:
Lime Studios

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