Creativity

TalkTalk Captures the Reality of Christmas Day in Its Fly-on-the-Wall Holiday Ad

Tom Tagholm Helms Spot Filmed With Unmanned Cameras

By Alexandra Jardine. Published on Nov 14, 2017

Editor's Pick

Mobile provider TalkTalk continues its fly-on-the-wall TV approach to advertising with a Christmas spot, directed by Park Pictures' Tom Tagholm.

The ad, by CHI & Partners, is a deftly edited film providing a glimpse into the life of a real family on December 25 (it was filmed last year, using unmanned cameras, and the family are the same one that have featured in previous spots).

There's messing around with presents, people seeking sticky tape, a toppling tree, the mother of the family in the kitchen downing wine and everyone dozing in front of the TV (as well as a few texts and video calls, in a low-key nod to the brand). It's a down-to-earth, "Gogglebox"-style approach that's far from the glitz and glamour of some brands this year, but could be catching on--grocery giants Tesco and Sainsbury's both feature a more slice-of-life approach to the festive season in this year's campaigns.

Micky Tudor, executive creative director at CHI&Partners, says in a statement: "Being able to get a genuine glimpse of our TalkTalk family as they laugh, love, hug, play and wrap presents incredibly badly over the festive season has been both joyous and oddly humbling for our team here at CHI&Partners-- we hope this totally unscripted spot delights viewers and reminds them about what really matters, setting TalkTalk apart in amongst the glitz, tinsel, artifice and tear-jerkers that will probably dominate the ad break this Christmas."

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Credits

Date
Nov 14, 2017
Agency:
CHI & Partners
Client:
TalkTalk
Production Assistant:
Hannah Greene
Producer:
Emily Hendrey
Producer:
Adam Henderson
Creative Planner:
Matt Nixon
Creative Planner:
Katherine Barnett
Executive Creative Director:
Micky Tudor
Executive Creative Director:
Yan Elliott
Creative Director:
Danny Hunt
Creative Director:
Jim Bolton
Creative:
Danny Hunt
Business Director:
Sarah Wood
Business Director:
Tom McCoy
Account Manager:
Natasha Thomas
Account Manager:
Jessica Sammonds
Account Director:
Catrin Tyler
Media Agency:
M/SIX
Creative Planner:
Yang Bo
Creative Planner:
Lisa Mcalister
Production Company:
Park Pictures
Executive Producer:
Jackie Kelman Bisbee
Producer:
Fran Thompson
Producer:
Stephen Brierley
Photographer:
Olly Burn
Director, Photography:
Robin Horn
Director:
Tom Tagholm
Sound Design:
Parv Thind
Sound Design:
Aaron Reynolds
Sound Design:
Ed Downham
Music:
Leland Music
Audio Post Production:
Wave
Edit Company:
Stitch
Editor:
Tim Hardy
Post Production House:
Big Buoy
Producer:
Ben Spalding
Grade:
Smoke & Mirrors
Flame Artist:
Chris Major
Flame Artist:
Antonio Jiminez
Flame Artist:
Douglas Haynes
Flame Artist:
Matt Clarke
Colorist:
Mark Meadows

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