Creativity

Tanqueray: Rangpur

Gin brand Tanqueray is celebrating its new lime-aided Rangpur beverage with a microsite that promotes world beat music set to a

Published on Aug 02, 2007

Editor's Pick

Gin brand Tanqueray is celebrating its new lime-aided Rangpur beverage with a microsite that promotes world beat music set to a natural, exotic backdrop. Here in the wilds, site visitors can meet "Tony's Crew," which includes a set of mixologists who are aligned with Tony Sinclair, Tanqueray's fictional U.S. spokesman.

Along with getting bios on the crew, visiting the official site and downloading recipes, the highlight of the site is the music mix option, which lets you splice and dice electro-pop, fusion music and hip-hop via stirrers that are adorned with various instruments, from keyboards to trumpets.

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Credits

Date
Aug 02, 2007
Client:
Tanqueray
Agency:
Grey New York
Chief Creative Director:
Tim Mellors
Creative Director/ Copywriter:
Peter Mattei
Art Director:
Adam Kahn
Copywriter:
Jon Kallus
Senior Designer:
Oscar Torres
Interactive Designer:
Joe Reilly
Interactive Designer:
William Levin
Content Producer:
Lauren Tuttman
Producer Assistant:
Madhuri Sharma
Music Producer:
Jared Schlemovitz
Interactive Producer:
Kristen Finch

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