Taking a page from those addictive online quizzes, Target is making back-to-school shopping personal with its "Made for U College Styler."
The design quiz tool selects dorm room essentials meant to fit your personality by drawing on your Facebook and Instagram engagement. From "chic geek" to "earthy explorer," each personality type leads to an interactive dorm design followed by a curated list of recommendations for bedding, storage and decorations.
On Instagram, the styling tool tries to identify colors that a user continuously posts to better understand that person's interest. For example, a person adding pictures with a lot of blues and greens may spend a lot of time outdoors. However, on Facebook, the application searches a user's "likes" to aggregate results that match the pre-identified interests.
"This tool is really a result of thinking – 'College students, they live online, they're digitally engaged – and so how can we bring a tool that helps them create this personalized dorm room experience that delivers both the décor but also the small-space living solutions?'" said Lee Henderson, public relations manager for Target.
Read the full story Target's digital design tool on Adage.com.