Target: The Everyday Collection -- Bake Sale

Meat gets a face-lift.

Published on Jan 07, 2013

Editor's Pick

If purses, shoes and scarves can get the high-fashion, high-gloss treatment, why can't more prosaic items like meat, pre-natal vitamins, laundry items or baking supplies? Mono and Target expands the focus on the retailer's grocery items in a new campaign that is super fun to watch, with a design-minded treatment that gives the banal items some oomph and visual interest. It reminds us a bit of this gorgeously shot Lurpak ad from the U.K., which made vegetables look more glorious than they ever have before.

According to the Associated Press, the campaign will include eight TV spots of the sort seen here as well as radio, short films and print components. See four of the spots on the right.

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Jan 07, 2013

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