Tesco Plays Matchmaker According to Your Grocery Basket in Valentine's Campaign

Supermarket Sets Customers Up on Blind Dates

By Alexandra Jardine. Published on Feb 08, 2016

Editor's Pick

Forget swiping right. What's in your grocery basket may be a better indicator of whether you're going to hit it off on a blind date, if this Valentine's campaign from Tesco is anything to go by.

The online film sees the supermarket test out the insight that your shopping basket says a lot about you. BBH Live (the creative and data-driven content arm of BBH London) asked a psychotherapist to analyze the different baskets of 32 singles and match them based on how complementary their chosen products were.

The result is a cute film that shows them meeting and going on dates, with varying degrees of success. At the end of the film, viewers are then driven to four, helpful videos that feature romantic ideas that can be recreated at home for Valentine's Day.

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Feb 08, 2016
BBH Live
Kate Murphy
Creative Director:
Mara Vidal
Executive Creative Director:
Caroline Pay
Becky Dailey
Account Director:
Valdemar Domingos
Agency Head:
Ben Shaw
Laura Graham
Assistant Producer:
Mary Lou Newnham
Production Company:
Black Sheep Studios
David Stoddart @ Dark Energy Films
Executive Producer:
Anthony Austin
Phil Barnes
Director, Photography:
Denis Madden
Post Production:
Editing House:
Black Sheep Studios
Sound Director:

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