Tic Tacs Embark on Miniature Adventures in This Cute Campaign

See Them Dive With Sharks and Jump the Grand Canyon

By Alexandra Jardine. Published on Aug 29, 2016

Editor's Pick

Tic Tac has launched a super-cute, animated video campaign in which they tiny mints go on some very daring adventures.

The spots, by The Martin Agency and produced by Hue & Cry, see Tic Tacs diving with sharks, riding a waterfall, launching into space, and jumping the Grand Cayon (seen here) in a toy car. What's adorable about it is that everything is perfectly tiny, in contrast to the big fingers that are moving the Tic Tacs around. "In a big world, dare to be little," goes the voiceover. If you ever wanted to see a Tic Tac in a diving mask, here's your chance.

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Aug 29, 2016
The Martin Agency
Chief Creative Officer:
Joe Alexander
Tic Tac
Group Creative Director:
Danny Robinson
Associate Creative Director:
John Szalay
Senior Designer:
Todd Hippensteel
Mark Habke
Executive Broadcast Producer:
Letitia Jacobs
Associate Broadcast Producer:
Emily Goodman
Junior Broadcast Producer:
Nicolette Steele
Business Affairs Supervisor:
Suzanne Wieringo
Senior Production Business Manager:
Kelly Clow
Group Account Director:
Darren Foot
Account Supervisor:
Stephanie Brummell
Account Executive:
Lauren Dushkoff
Project Manager:
Hayley Soohoo
Senior Communications Manager:
Ari Sneider
UX Strategy Director:
Meg Riley
Strategic Planning Director:
Elizabeth Cleveland
Production Company:
Hue & Cry
Jeff Boddy
Creative Director:
Magnus Hierta
Executive Producer:
Joe Montalbano
Colleen Hopkins
Production Coordinator:
Abbey Reddington
Storyboard Artist:
Timo Prousalis
Assistant Editor:
Andrea De Leon
Shannon Rollins
Liam Ward
Timo Prousalis
Andrea De Leon
Set Design:
Nix and Gerber Studios
Set Designer:
Lori Nix
Set Designer:
Kathleen Gerber
Live Action:
The Branching
Executive Producer:
Lucas Krost
Alexandra Krost
Director, Photography:
Thomas Bingham
Production Coordinator:
Adela Satrova
1st Assistant Camera:
Tony Summerlin
2nd Assistant Camera:
Jack Payne
Media Manager:
Rex Teese
Chris Thompson
Key Grip:
Mike Flinn
Patrick McLynn
Production Assistant:
Alex Delarosa
Post Production:
Running with Scissors
Head of Production:
Brian Creech
Danny Reidy
Online Post Production:
Running with Scissors
Drew Neuhart
Flame Artist:
Chris Hagan
Music Company:
Tiny Lion
Tiny Lion
Mix Company:
Mike O'Conner

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