Each garment in Tiger Beer's Kenzo fashion line tells the story of a real wild tiger

Beer and fashion brands also partnered with WWF on 'Rare Stripes' collection

By Alexandra Jardine. Published on Jul 24, 2018

Editor's Pick

Tiger Beer has teamed up with Kenzo and WWF for a fashion range that highlights the plight of wild tigers, with the individual stories of real-life tigers being told directly via the garments themselves.

Kenzo co-creative directors Humberto Leon and Carol Lim picked four young artists to create the limited-edition Rare Stripes collection. As seen in this video, the four artists, hailing from Cambodia, Malaysia, Singapore and the U.S., drew inspiration from a trip to Cambodia where they worked closely with Leon and Lim to design the collection and heard from a WWF wildlife specialist first-hand about the plight of individual wild tigers. The stories about the named tigers are not only incorporated into their designs, wearers can also scan a QR code on each garment that will lead them directly to further content about that particular tiger.

The fashion range is available from selected Kenzo retail stores internationally from the beginning of August. 100% of the proceeds will go to WWF in support of wild tigers. Take a look at some of the gorgeous designs here.

Agency Marcel Sydney worked on the project, which was a year in the making.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Jul 24, 2018
Tiger Beer/Kenzo/WWF
Marcel Sydney
Executive Creative Director:
Wesley Hawes
Grace O'Brien
Andrea Sarcullo
Chris Wilson
Roy Leibowitz
Demian Hamann
Social Strategist:
Josh Manning
Social Strategist:
Cathy Song
Leading Account Director:
Fanny Bersagol
Managing Director:
Ryan Bernal
Global Business Director:
James Tracy-Inglis
Account Manager:
Osmond Go
Executive Producer:
Holly Alexander
Senior Producer:
Kyla Bridge
Film Production Company:
Good Company
Exec Producer:
Ryan Heiferman
Exec Producer:
Brian Welsh
Scott Cudmore
Brian Welsh
Director of Photography:
Pablo Berron
Jordan Taylor Adams
Cambodia Fixer:
802 AD Films
Cambodia Producer:
Sreylin Meas
Cambodia Producer:
Mout Iv
Post Production:
Executive Producer:
Will Alexander
Amy Jarman
Andrew Holmes
Greg Constantaras
Edit Assist:
Corey Farrell
Edit Assist:
Yavor Dimitrov
Edit Assist:
Clement Bouchet
Sound Production:
Squeak E Clean Productions, Inc
Sam Spiegel
Elliot Glasser
Sam Spiegel
Justin Hori
Robert Barbato
Head of Production:
Amy Crilly
Event Production Company:
Scoundrel Projects
Executive Producer:
Adrian Shapiro
Artistic Director:
James Dive
Morgan Benson-Taylor
Japanese Project Manager:
Seiya Taguchi
International Brand Director:
Venus Teoh
Global Tiger Communications Manager:
Jessie Chuah
Regional Corporate Affairs Manager:
Ika Noviera
KENZO's Co-creative Director:
Humberto Leon
KENZO's Co-creative Director:
Carol Lim
Head of Corporate Marketing Partnerships, WWF International:
David Bloch
Corporate Marketing Partnerships Manager, WWF International:
Edward Partridge
Corporate Communications Manager, WWF International:
Egan Hwan
Corporate Partnerships Manager, WWF-Singapore:
Cindy Chia
Communications Manager, Tigers Alive Initiative:
Lim Jia Ling
Senior Consultant:
Dani Hanlon
Senior Consultant:
Eleni Sardi
Senior Associate:
Amanda Wong

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.