Creativity

Each garment in Tiger Beer's Kenzo fashion line tells the story of a real wild tiger

Beer and fashion brands also partnered with WWF on 'Rare Stripes' collection

By Alexandra Jardine. Published on Jul 24, 2018

Editor's Pick

Tiger Beer has teamed up with Kenzo and WWF for a fashion range that highlights the plight of wild tigers, with the individual stories of real-life tigers being told directly via the garments themselves.

Kenzo co-creative directors Humberto Leon and Carol Lim picked four young artists to create the limited-edition Rare Stripes collection. As seen in this video, the four artists, hailing from Cambodia, Malaysia, Singapore and the U.S., drew inspiration from a trip to Cambodia where they worked closely with Leon and Lim to design the collection and heard from a WWF wildlife specialist first-hand about the plight of individual wild tigers. The stories about the named tigers are not only incorporated into their designs, wearers can also scan a QR code on each garment that will lead them directly to further content about that particular tiger.

The fashion range is available from selected Kenzo retail stores internationally from the beginning of August. 100% of the proceeds will go to WWF in support of wild tigers. Take a look at some of the gorgeous designs here.

Agency Marcel Sydney worked on the project, which was a year in the making.

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Credits

Date
Jul 24, 2018
Client:
Tiger Beer/Kenzo/WWF
Agency:
Marcel Sydney
Executive Creative Director:
Wesley Hawes
Creative:
Grace O'Brien
Creative:
Andrea Sarcullo
Creative:
Chris Wilson
Creative:
Roy Leibowitz
Designer:
Demian Hamann
Social Strategist:
Josh Manning
Social Strategist:
Cathy Song
Leading Account Director:
Fanny Bersagol
Managing Director:
Ryan Bernal
Global Business Director:
James Tracy-Inglis
Account Manager:
Osmond Go
Executive Producer:
Holly Alexander
Senior Producer:
Kyla Bridge
Film Production Company:
Good Company
Exec Producer:
Ryan Heiferman
Exec Producer:
Brian Welsh
Director:
Scott Cudmore
Producer:
Brian Welsh
Director of Photography:
Pablo Berron
Stills:
Jordan Taylor Adams
Cambodia Fixer:
802 AD Films
Cambodia Producer:
Sreylin Meas
Cambodia Producer:
Mout Iv
Post Production:
Heckler
Executive Producer:
Will Alexander
Producer:
Amy Jarman
Editor:
Andrew Holmes
Colorist:
Greg Constantaras
Edit Assist:
Corey Farrell
Edit Assist:
Yavor Dimitrov
Edit Assist:
Clement Bouchet
Sound Production:
Squeak E Clean Productions, Inc
Composer:
Sam Spiegel
Composer:
Elliot Glasser
Performer:
Sam Spiegel
Performer:
Justin Hori
Performer:
Robert Barbato
Head of Production:
Amy Crilly
Event Production Company:
Scoundrel Projects
Executive Producer:
Adrian Shapiro
Artistic Director:
James Dive
Producer:
Morgan Benson-Taylor
Japanese Project Manager:
Seiya Taguchi
International Brand Director:
Venus Teoh
Global Tiger Communications Manager:
Jessie Chuah
Regional Corporate Affairs Manager:
Ika Noviera
KENZO's Co-creative Director:
Humberto Leon
KENZO's Co-creative Director:
Carol Lim
Head of Corporate Marketing Partnerships, WWF International:
David Bloch
Corporate Marketing Partnerships Manager, WWF International:
Edward Partridge
Corporate Communications Manager, WWF International:
Egan Hwan
Corporate Partnerships Manager, WWF-Singapore:
Cindy Chia
Communications Manager, Tigers Alive Initiative:
Lim Jia Ling
Senior Consultant:
Dani Hanlon
Senior Consultant:
Eleni Sardi
Senior Associate:
Amanda Wong

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