See How TK Maxx Gave One Family a Snowy White Christmas

The Retailer Makes Good on Its Christmas Ad Promise

By Alexandra Jardine. Published on Dec 08, 2017

Editor's Pick

In TK Maxx's Christmas ad, the retailer promised to deliver a real "White Christmas" to lucky customers who found hidden snowglobes hidden in its stores.

It's now made good on the promise (if a little earlier than Dec. 25) and filmed it for a second ad, seen here, depicting the Markham family, along with their friends and neighbors, enjoying the manufactured snow on the lawn outside their house, making snow angels and having snowball fights (and not hiding the fact that the surrounding area is completely snow-free).

Airing from Dec. 13, the new spot, by Wieden & Kennedy London, once again features a hilariously deadpan voiceover by Bill Nighy. "Some say that's what Christmas is all about. Changing the weather in an isolated area for a 48 hour period," he opines. We couldn't agree more.

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Dec 08, 2017
Wieden & Kennedy London
TK Maxx
Creative Director:
Hollie Walker
Freddy Taylor
Andrew Bevan
Philippa Beaumont
Executive Creative Director:
Tony Davidson
Executive Creative Director:
Iain Tait
Group Account Director:
Matt Owen
Account Director:
Ollie Pym
Account Manager:
Preety Mudhar
Head of Planning:
Paul Colman
Creative Planner:
Alex Allcott
TV Producer:
James Laughton
TV Production Assistant:
Jasper Ford
Production Company:
Lisbon Studio
Production Company:
Friend London
Louis Bhose
MD/Executive Producer:
Luke Jacobs
James Lowry
Director, Photography:
Murren Tullet
Editorial Company:
Charlie Rotberg
Visual Effects Company:
Time Based Arts
Visual Effects Supervisor:
Stephen Grasso
Flame Artist:
Stephen Grasso
Visual Effects Producer:
Chris Aliano
Myles Bevan
Sound Company:
750 MPH
Sound Designer:
Andy Humphreys
Music Company:
Music Supervisor:
Tristan Wilson

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