Frankenstein's Monster Explains The Simplicity of T-Mobile's Offerings

Publicis continues marketer's funny new tack with comparison tactic

Published on Apr 22, 2013

Editor's Pick

We're quite liking the new direction T-Mobile has taken, retiring (at least for now) the gal in pink for a humorous approach. Publicis USA'a latest spot, which debuted during the NBA playoffs, stars Dr. Frankenstein and his monster presenting the differences between T-Mobile and rival AT&T. The doc tries lay out T-Mobile's benefits in an oversimplified fashion, to the annoyance of his creation, who, like the audience is way smarter than he assumes.

The spot was directed by Epoch's Phil Morrison, who was also behind the camera for the previous smart vs. not-so-smart repartee between two competitors, Mac and PC, out of TBWA Media Arts Lab.

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Apr 23, 2013
Publicis Seattle
Chief Creative Officer:
Andrew Christou
Publicis & Hal Riney San Francisco
Chief Creative Officer:
Kevin Roddy
Creative Director, Art Director:
Aaron James
Creative Director/ Copywriter:
Mark Sweeney
Head of Production:
Adam Oliver
Senior Producer:
Jen Allen
Producer Assistant:
Morgan Freed-McHenry
Phil Morrison
Executive Producer:
Melissa Culligan
Executive Producer:
John Duffin
Line Producer:
Timory King
Director, Photography:
Matthew Libatique
Paul Martinez
Executive Producer:
Damien Stevens
Print Producer:
Amburr Farls
Assistant Editor:
Trevor Schulte
Chief Marketing Officer:
Mike Sievert
Senior Vice President, Brand and Advertising:
Peter DeLuca

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