Creativity

A baby sees nipples everywhere in this adorable Tommee Tippee spot

Ad by McCann NY Gets Creative With All Things Nipple-Shaped

By Alexandra Jardine. Published on Mar 19, 2018

Editor's Pick

An adorable baby sees nipples everywhere he looks in a new spot from Tommee Tippee, highlighting how its bottles are shaped like breasts as that's what babies prefer.

The ad, cleverly directed by The Coles at Hey Wonderful for McCann New York, manages to insert nipple imagery into all kinds of unexpected places: a pompom on a beret, the ends of meat packages at a deli, car tires, the backs of blowdryers at a salon and more. The smiley baby looks suitably delighted whenever he sees one and it concludes with the tagline "It's all about the nipple, baby."

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Credits

Date
Mar 19, 2018
Agency:
McCann New York
Client:
Tommee Tippee
Co-Chief Creative Officer:
Sean Bryan
Co-Chief Creative Officer:
Tom Murphy
Global Executive Creative Director:
John Mescall
Associate Creative Director:
Lizzie Wilson
Associate Creative Director:
Tali Gumbiner
Senior Copywriter:
Lex Singer
Copywriter:
Noah Benezra
Jr. Art Director:
Antony Rush
Chief Production Officer:
Nathy Aviram
Senior Producer:
Chance Bassett
Music Producer:
Eric Johnson
Music Producer:
Dan Gross
Global Strategy Director:
Sarah Watson
Strategist:
Jacklyn Baillergeon
Group Account Director:
Laura Decker
Account Executive:
Joey Smilgiewicz
Business Manager:
Ken Krausgill
Project Manager:
Megan Flannery
Production Company:
Hey Wonderful
Director:
The Coles
Managing Director:
Michael Di Girolamo
Executive Producer:
Sarah McMurray
Producer:
Garfield Kempton
Director, Photography:
Daniel Bombell
Editor:
Tom Scherma
Editor:
Cosmo Street
Assistant Editor:
Chrissy Doughty
Executive Producer:
Maura Woodward
Producer:
Paolo Solarte
Music House:
Walker
Colorist:
Adrian Seery
Color:
MPC
Audio Engineer:
Gerard McConville
Audio Producer:
Craft

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