Hot on the heels of its elaborate, awesome holiday effort, SS+K debuts a new piece of work for Tommy John underwear that might get anyone wishing for equality of the sexes, especially in the underpant category, excited.

The spot features a gorgeous model stripping down, with a twist at the end that hopes to spark a debate about the "underwear double standard" -- why women are expected to always be present in clean, sexy, perfect undies, while men get away with so much worse.