A Model Strips Down to Her Frayed, Sagging Undies for Tommy John

SS+K Asks Why Men Can't be Held to Higher Standards

Published on Dec 17, 2013

Editor's Pick

Hot on the heels of its elaborate, awesome holiday effort, SS+K debuts a new piece of work for Tommy John underwear that might get anyone wishing for equality of the sexes, especially in the underpant category, excited.

The spot features a gorgeous model stripping down, with a twist at the end that hopes to spark a debate about the "underwear double standard" -- why women are expected to always be present in clean, sexy, perfect undies, while men get away with so much worse.

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Dec 17, 2013
Tommy John

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