Tostitos' 'Party Safe' Bag of Chips Will Warn You Off Drunk Driving (and Call You an Uber)

Campaign Offers $10 Off Ride Service on Super Bowl Night

By Alexandra Jardine. Published on Jan 24, 2017

Editor's Pick

Just in time for the Super Bowl, Tostitos has created a bag of chips that reminds you not to drink and drive.

Created by Goodby Silverstein & Partners, the limited-edition "Party Safe Bags" contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person's breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a "Don't drink and drive" message. People can also call for free rides via Uber by simply tapping their bags with their phones.

As part of the campaign , Tostitos partnered with Mothers Against Drunk Driving (MADD) and Uber to offer party-goers $10 off a ride on Sunday, Feb. 5.

Roger Baran, Goodby Silverstein & Partners (GS&P) creative director, said in a statement: "For a football fan, there is a lot of emotion involved with a game. It's easy to drink more than you planned. And a lot of times all you need to stop short of driving after drinking is a friend who calls you off. On Sunday of the big game, we want Tostitos to be that friend."

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Jan 24, 2017
Goodby Silverstein & Partners
John X Carey
Production Company:
Anonymous Content
Chief Marketing Officer:
Jennifer Saenz
Vice President, Marketing:
Jeff Klein
Senior Creative Director:
Pat O'Toole
Nicolle Poole
Brand Manager:
Tom Stingelin
Vice President, Communications:
Chris Kuechenmeister
Senior Director, Public Relations:
Joan Cetera
Rich Silverstein
Chief Creative Officer:
Margaret Johnson
Creative Director:
Roger Baran
Creative Director:
Sam Luchini
Art Director:
Ricardo Matos
Art Director:
Fabio Benedetto
Art Director:
Nomi Malik
Otto Pajunk
Bag Design:
Sam Luchini
Lorenz Ortiz
Bag Production Company:
Colorbar /Laser Custom Design
Douglas Huynh
Stephen Cross
Director, Broadcast Production:
Tod Puckett
Executive Broadcast Producer:
Hilary Coate
Broadcast Producer:
Christina Wells
Interactive Producer:
Severin Sauliere
Senior Art and Print Producer:
Noah Dasho
Digital Artist:
Jessica Pettigrew
Quinn Gravier
Director, Strategy:
Ralph Paone
Director, Communications:
Meredith Vellines
Managing Partner:
Brian McPherson
Group Account Director:
Meredith Williams
Account Director:
Becca Morris
Account Manager:
Casey O'Brien
Assistant Account Manager:
Andrew Betoff
Community Manager:
Kristine Ciardello
Business Affairs Director:
Judy Ybarra
Business Affairs Manager:
Chrissy Shearer
Director, Photography:
Chris Saul
Executive Producer:
Sue Ellen Clair
Saul Germain
Editing Company:
Phillip Owens
Assistant Editor:
Weston Cadwell
Sound Design:
Lime Studios
Lime Studios
Audio Engineer:
Tom Paolantonio
Assistant Audio Engineer:
Peter Lapinski
Visual Effects:
Executive Producer:
Mila Davis
Visual Effects Producer:
Liz Katsarelas
Visual Effects:
Visual Effects Producer:
Marguerite Olivelle
Visual Effects Artist:
Mitch Gardiner
Michael Gossen

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.