Tourism Ireland: Escape the Madness

The race is on.

Published on Jul 17, 2012

Editor's Pick

Bridesmaids actor Chris O'Dowd narrates this online film from Tourism Ireland, which is hoping to capitalize on Olympic travel frustrations in London by urging people to "escape the madness" and travel to Ireland instead. The film, by Publicis London, pits two guys in a race against each other - "Office Boy" to drink a latte at his office in London, and "Yer Man" to drink a pint of stout in Ireland. Their respective journeys contrast the tranquility of Ireland with the stressed-out London commute. O'Dowd (who apparently tweeted his request to be the voice of Ireland) makes a cameo appearance. At the end of the film, viewers get a choice between escaping or embracing the madness captured in the film.

The campaign will also include press and outdoor ads, while consumers can join in on Twitter using the hashtag #escapethemadness.

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Jul 17, 2012
Publicis London
Tourism Ireland
Creative Director:
Ed Robinson
Creative Director:
Dave Sullivan
Deputy Managing Director:
Jason Cobbold
Agency Senior Producer:
Marie Peltier
Head of Production:
Colin Hickson
Director/Production Company:
Pat Holden
Director/Production Company:
Crossroads Films
Michelle Stapleton
Cut + Run
Post Production:
Sound Design:
Grand Central Sound Studios

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