Marty McFly and Doc Brown Reunite in Toyota Teaser as 'Future' Date Approaches
Spot Teases Campaign Set to Break on October 21
By Alexandra Jardine. Published on Oct 14, 2015
Editor's Pick
"Back to the Future" fans will remember October 21, 2015 as the date that was "the future" in the classic '80s film. To mark the date, Toyota and agency Droga5 have reunited the film's two stars, Michael J. Fox and Christopher Lloyd, for an ad based around the movie. The full version won't break until October 21 for obvious reasons, but the teaser, seen here, breaks today and features the pair discussing what "Back to the Future" got right. The brand has a connection with the original movie, thanks to Marty's truck, and the new spots promote its Mirai hydrogen fuel cell car. But exactly what Toyota has in store, you'll have to wait to see until next week.
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Credits
- Date
- Oct 14, 2015
- Agency:
- Droga5 New York
- Chairperson:
- David Droga
- Client:
- Toyota
- Chief Creative Officer:
- Ted Royer
- Executive Creative Direction:
- Neil Heymann
- Creative Director:
- David Gibson
- Creative Director:
- Nathan Lennon
- Copywriter:
- Bryan Wolff
- Art Director:
- Daniel Sumarna
- Copywriter:
- Colin Lord
- Art Director:
- Inna Kofman
- Associate Design Director:
- Devin Croda
- Designer:
- Indah Shillingford
- Designer:
- Natalie Cho
- Chief Creative Officer:
- SallyAnn Dale
- Head of Broadcast Production:
- Ben Davies
- Executive Broadcast Producer:
- Scott Chinn
- Head of Interactive Production:
- Niklas Lindstrom
- Executive Interactive Producer:
- Justin Durazzo
- Interactive Senior Producer:
- Maggie Macdonald
- Associate Interactive Producer:
- Morgan Mendel
- Director, Technology:
- Andy Prondak
- Senior Technology Lead:
- Joachim Do
- Senior Developer:
- Jim Alexander
- Quality Assurance:
- Yadira Isaac
- Global Chief Strategy Officer:
- Jonny Bauer
- Director, Strategy:
- Tom Haslow
- Strategist:
- Emily Mulvey
- Head of Communications Strategy:
- Colleen Leddy
- Group Communications Strategy Director:
- Duncan Owen
- Communications Strategist:
- Parks Middleton
- Head of Data Strategy:
- Andrew Tully
- Data Strategist:
- Anthony Khaykin
- Social Media Manager:
- Whitney Brodribb
- Group Account Director:
- Steven Panariello
- Account Director:
- Bola Adekoya
- Account Manager:
- Belle Bonar
- Associate Account Manager:
- Leo Wong
- Senior Project Manager:
- Anika Chowdhury
- National Marketing and Communications Manager, Advanced Technology Vehicles:
- Doug Coleman
- Vehicle Marketing and Communications Manager:
- Nathan Kokes
- National Marketing and Communications Manager:
- Julia Greenberg
- Production Company:
- Caviar
- Director:
- Jeremy Konner
- Director, Photography:
- Simon Thirlaway
- Executive Producer:
- Michael Sagol
- Executive Producer:
- Jasper Thomlinson
- Producer:
- Adrianne McCurrach
- Editorial:
- Cut + Run
- Editor:
- Georgia Dodson
- Assistant Editor:
- Beau Dickson
- Executive Producer:
- Raná Martin
- Producer:
- Evyn Bruce
- Post Production:
- MPC New York
- Post Producer:
- Sophie Gibson
- Lead Flame Artist:
- Alex Harding
- DI Colorist:
- Adrian Seery
- Composer:
- Alan Silvestri
- Track:
- "Power of Love"
- Track Artist:
- Huey Lewis & The News
- Sound Director:
- Heard City
- Mixer:
- Evan Mangiamele
- Mixer:
- Philip Loeb
- Interactive Production Company:
- Resn
- Quality Assurance Testing:
- Enzyme Testing Labs
- Quality Assurance Testing:
- Hook QA
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