Creativity

Toyota: Corolla Dream Estate

Usually considered an economy ride, the Toyota Corolla is getting the royal treatment as part of a promotion for its 2009 line.

Saatchi & Saatchi, LA's site for the brand gives visitors an extensive taste of th

Published on Feb 28, 2008

Editor's Pick

Usually considered an economy ride, the Toyota Corolla is getting the royal treatment as part of a promotion for its 2009 line.

Saatchi & Saatchi, LA's site for the brand gives visitors an extensive taste of the blue-blood lifestyle by placing them directly in the middle of a vast estate and giving them a chance to roam the surroundings. Just by moving the mouse, the diorama revolves from the pool to the mansion to the well-trimmed gardens all the way to the lovely ocean view.

Of course, there are many items to click on, including the mansion itself, which offers viewers a video of Corolla 'styling' tips as well as a mini-game called 'Whack a Bust.' In fact, each clickable area features its own video reel and game to humorously tout Corolla features including navigation and audio. As an added bonus, a PDF guide makes visitors feel like royalty by aligning the Corolla driving experience with blue-blood tips such as proper grooming, eating the best caviar and hosting a dignitary all within the confines of your automobile.

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Credits

Date
Feb 28, 2008
Client:
Toyota
Agency:
Saatchi & Saatchi Los Angeles
Executive Creative Director:
Harvey Marco
Creative Director:
Greg Wells
Associate Creative Director:
Scott Muckenthaler
Art Director:
Verner Soler
Art Director:
Peter Vattanatham
Copywriter:
Sam Bergen
Copywriter:
Denise Reynolds
Copywriter:
Shannon Wilch
Agency Producer:
Allison Hoppe
Director, Interactive Production:
Jay Tannenbaum
Interactive Senior Producer:
Allison Hoppe
Director, Integrated Production:
Damian Stevens
Freelance Producer:
Marlene Winder
Visual Effects:
The Famous Group
Visual Effects Creative Director/Art Director:
Earl Burnley Jr.
Visual Effects Executive Producer:
Andrew Isaacson
Visual Effects Producer:
Wendy McCarty
Visual Effects Producer:
Alana Blasingame
Designer/Animator:
Satoshi Harada
Designer/Animator:
Steve Han
Designer/Animator:
Ryan Kirkwood
Designer/Animator:
Paul Evangelista
Designer/Animator:
Yas Koyama
Designer/Animator:
Ali Yazdanian
Designer/Animator:
Andrew McMasters
Designer/Animator:
Meg Bright-Ryan
Designer/Animator:
Brandy Handelman
Designer/Animator:
Kirsten Jelliffe
Web Programming:
Red Interactive
Senior Producer:
Nathan Pitzel
Producer:
Jake Watts
Creative Director:
Jared Kroff
Technical Director:
Adam DeVincent
Designer/Developer:
Christian Harden
Designer/Developer:
Jared Stanley
Designer/Developer:
Andrew Wendling

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