Toyota Taps Droga5 For New Creative on Hydrogen-Fuel-Cell Vehicle

Automakers Meets N.Y. Shop for New Vehicle Launch

Published on Jun 26, 2014

Editor's Pick

Droga5 and Toyota have come together for new creative for the pre-launch campaign for the automaker's new Hydrogen Fuel Cell Vehicle in Japan, U.S. and Europe next year. The FCV is a new category, and Toyota told Ad Age that the marketer looked to other agencies to "explore breakthrough ideas" in digital and social. Read more about the work on

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Jun 26, 2014

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.