Toyota: Schoolyard
Sponsafier. Now even more sponsafied.
Published on Feb 23, 2011
Editor's Pick
Saatchi L.A. has launched the third installment of the popular Sponsafiercampaign, which invites racing fans to design their own NASCAR.. car.
The campaign kicked off with the spot, Bromance, which features Kyle Busch, Martin Truex, Jr., and Darrell Waltrip and which ran during the Daytona 500. Additional spots will roll out in the coming days.
The updated Sponsafier site features a "Sponsafeed" scroll, allowing fans to follow drivers in real-time, a photokit allowing users to place their modified cars in 3D environments and new graphics.
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Credits
- Date
- Feb 23, 2011
- Agency:
- Saatchi & Saatchi LA
- Client:
- Toyota
- Executive Creative Director:
- Mike McKay
- Creative Director:
- Michael Tabtabai
- Art Director:
- Daniel Shapiro
- Copywriter:
- Shannon Wilch
- Director of Integrated Production:
- Tanya LeSieur
- Senior Integrated Producer:
- Melissa Nagy
- Production Company:
- Caviar Content
- Director:
- Jody Hill
- Executive Producer:
- Michael Sagol
- Executive Producer:
- Jasper Thomlinson
- Director of Photography:
- Mark Williams
- Line Producer:
- Jennifer Barrons
- Editorial Company:
- Cosmo Street
- Editor:
- Tom Scherma
- Assistant Editor:
- Heather Bartholomae
- Executive Producer:
- Yvette Cobarrubias
- Executive Producer:
- Jerry Sukys
- Music:
- Black Iris
- Audio Mix:
- Lime Studios
- Mixer:
- Loren Silber
- Telecine:
- Stefan Sonnenfeld
- Visual Effects Company:
- Brickyard VFX
- Lead 2D Artist/VFX Supervisor:
- Patrick Poulatian
- Visual Effects Producer:
- Diana Young
- End Treatment Animation:
- Stardust
- Executive Producer:
- Paul Abatemarco
- Creative Director:
- Brad Tucker
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