Creativity

Toyota helps you gatecrash in playful new campaign for the Avalon

Craig Gillespie directs fun spots for Saatchi Dallas

By Alexandra Jardine. Published on Jul 20, 2018

Editor's Pick

A pair of new spots for the Toyota Avalon lend the car a somewhat playful positioning-- including encouraging people to gatecrash.

In one of the spots, which are directed by MJZ's Craig Gillespie ("I, Tonya") for Saatchi & Saatchi's Dallas office, a couple find that their Avalon impresses valet parking attendants so much that they're able to crash all the best parties. And when they're finally caught out at a wedding, it becomes the perfect getaway vehicle.

Another spot shows an Avalon driver finding his car encourages him to race everything from his kid's tricycle to a powerboat and eventually a plane on a runway.

The tagline of both is "Play just got serious."

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Credits

Date
Jul 20, 2018
Client:
Toyota
Agency:
Saatchi & Saatchi LA
Chief Creative Officer:
Jason Schragger
Executive Creative Director:
John Payne
Executive Creative Director:
Chris Pierantozzi
Creative Director:
Matt Davis
Creative Director:
Jake Mikosh
Associate Creative Director:
Justin Prichard
Associate Creative Director:
Lori Wittig
Senior Art Director:
Philip Samartan
Senior Copywriter:
Ree Nguyen
Executive Producer:
Jennifer Pearse
Producer:
Robin Lam
Production Company:
MJZ
Director:
Craig Gillespie
President:
David Zander
Executive Producer:
Emma Wilcockson
Post Production:
Union Editorial
Editor:
Jim Haygood
Editor:
Einar "Let's Race"
Assistant Editor:
Brian Leong
Assistant Editor:
Dana Maddox
Producer:
Joe Ross
President/Managing Partner:
Michael Raimondi
CGI:
Eight VFX
Finishing:
Resolution
Color Correction:
Adam Scott
Color Correction:
The Mill
Final Audio:
Lime Studios

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