Mint Choice Is a Matter of Family Honor in This Zany Trebor Spot

Taika Waititi Helms W&K London's First Work for the Brand

Published on Apr 20, 2015

Editor's Pick

Mint brand Trebor's first work through Wieden & Kennedy London since the agency won the business last year takes a quirky comedic approach. A boy approaches his father nervously to tell him he prefers soft mints to Extra Strong Mint, even though they've always been an Extra Strong Mint family. Father's furious response might be expected, but his appearance isn't.

The ad is the first on British TV by the brand in over 10 years and was shot by "Flight of the Conchords" director, Hungry Man's Taika Waititi.

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Apr 20, 2015
Wieden & Kennedy London
Creative Director:
Kim Papworth
Creative Team:
Max Batten & Ben Shaffrey
Executive Creative Directors:
Tony Davidson / Iain Tait
Executive Agency Producer:
Danielle Stewart
Head of Planning:
Beth Bentley
Planning Director:
Georgia Challis
TV Producer:
Lou Hake
Creative Producer:
Danny Wallace
Michael Bow
TV Production Company:
Production Company:
Hungry Man
Taika Waititi
Executive Producer:
Matt Buels
Camilla Cullen
Director, Photography:
Bob Pendar-Hughes
Editorial Company:
Work Post
Post Producer:
Josh Robinson, The Mill
Visual Effects Supervisor:
Dan Adams, The Mill
Music+Sound Company:
Sound Designer:
Dugal MacDiarmid
Rebecca Boswell

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