Tribeca Film Festival: Mock Movie Posters Rock

American Express is the official card of New York's Tribeca Film Festival (, which ran May 1-9 and has become such a big

Published on May 13, 2004

Editor's Pick

American Express is the official card of New York's Tribeca Film Festival (, which ran May 1-9 and has become such a big event, it, well, has an official card. Why not something relevant like an official popcorn? Nevertheless, AmEx's ads for the festival are Hollywood-homage charmers, via O&M/New York, which feature legit movie poster artists' takes on mock movie posters. "Unlike other festivals, which are typically for those in the industry, Tribeca tries to be inclusive," explains ACD Frank Guzzone. "This festival is for everyone. When you think about the range of events offered, from a family street fair and drive-in movie to major premieres shown in a local high school, it's not only a celebration of film but of our love of everything that has to do with the movies. The work expresses Tribeca's personality in the same brand language that movies use to identify themselves." Indeed, the ads reflect varied styles of movie poster advertising, going back as far as the 1930s, and two of the artists in fact created their posters "old style," with acrylics: Paul Slater ("The "Night of Living Large") and Mike Koelsch ("The Fan who Knew Too Much" and "Guess Who's Saving at Dinner."). Lord of the Rings poster artist Michael Elins, who employs digital photography as well as illustration, is the man behind "Once Upon a Time in Tribeca" and "Escape from Midtown," while Ray Smith did "Good Times at Stuyvesant High."

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May 13, 2004
Tribeca Film Festival
Co-Creative Head:
David Apicella
Creative Director:
Chris Mitton
Creative Director:
John Liegey
Associate Creative Director, Art Director:
Frank Guzzone
Associate Creative Director, Copywriter:
Stewart Krull
Type Director:
Kim Le Liboux
Print Producer:
Jim Sporell
Art Buyer:
Cindy Pardy
Ray Smith
Michael Elins
Paul Slater
Mike Koelsch
Ogilvy & Mather New York

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