Creativity

Humpty Dumpty Lands in the Hospital in Turbo Tax's Super Bowl Ad

The Story Continued During the Big Game

By Ann-Christine Diaz. Published on Feb 05, 2017

Editor's Pick

Before the Super Bowl, Turbo Tax explained how fairy tale legend Humpty Dumpty had such a great fall: he was doing his taxes.

During the game, the advertiser followed the famous egg all the way to the hospital, where he lies in a bed leaking yolk from his mouth as he waits for his cracks to get repaired. All the while, he seeks advice from a Turbo Tax representative on his phone -- because his henchman, apparently, aren't up to snuff.

The spot was created out of Wieden & Kennedy, Portland and directed by Smuggler's Ivan Zacharias.

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Credits

Date
Feb 05, 2017
Agency:
Wieden & Kennedy Portland
Client:
TurboTax
Creative Director:
Erik Fahrenkopf
Creative Director:
Max Stinson
Copywriter:
Wayne Ching
Art Director:
Susan Land
Producer:
Jeff Selis
Head of Production:
Ben Grylewicz
Director:
Ivan Zacharias
Production Company:
Smuggler
Co-Founder:
Brian Carmody
Co-Founder:
Patrick Milling Smith
Executive Producer:
Allison Kunzman
Cinematographer:
Adam Kimmel
Editor:
Matthew Hilber
Editorial Company:
Joint Editorial
Editor:
Filip Malasek
Editorial Company:
Robota
Visual Effects Company:
The Mill
Color:
The Mill

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