TurboTax Somehow Connects Love, Sports, Prom to Tax Season in Super Bowl Commercial

W+K Taps John C. Reilly for Big Game Spot

Published on Jan 30, 2014

Editor's Pick

TurboTax speaks directly to you -- yes you, sitting on the couch eating buffalo chicken dip -- in its Super Bowl commercial. Created via Wieden & Kennedy, the spot reminds you that watching the Broncos play the Seahawks is just like going to prom and watching some other guy get lucky. Because today isn't a holiday for you. Somehow, the whole thing comes back to tax season -- and the fact that the software can help you get your holiday, and your money, back.

John C. Reilly provides the voiceover.

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Jan 30, 2014
Wieden & Kennedy Portland
Creative Director:
Dan Kroeger
Creative Director:
Mike Giepert
Dan Kroeger
Brooke Barker
Art Director:
Johan Arlig
Jennifer Fiske
Executive Creative Director:
Joe Staples
Executive Creative Director:
Susan Hoffman
Head of Production:
Ben Grylewicz
Strategic Planning:
Amber Higgins
Strategic Planning:
Cat Wilson
Project Management:
Liza Robbins
Production Company:
Hungry Man
Bryan Buckley
Executive Producer:
Mino Jarjoura
Line Producer:
Cory Berg
Director, Photography:
Scott Henriksen
Editoral Company:
Cut + Run
Jay Nelson
Post Producer:
Amburr Farls
Post Executive Producer:
Carr Schilling
Visual Effects Company:
The Mill
Executive Producer:
Sue Troyan
Visual Effects Producer:
Jessica Ambrose
Shoot supervisor/Creative Dir.:
Phil Crowe
2D Lead:
John Shirley
2D Lead:
Narbeh Mardirossian
Adam Scott
3D Lead Artist:
David Lawson
2D Team:
Daniel Lang
3D Team:
Milton Ramirez
Executive Producer of Color:
LaRue Anderson
Production Coordinator:
Benjamin Sposato
Matte Painter:
Matt Conway
Brand New School
"Situation" by Yaz
Additional Music Composer:
Adam Brock
Mix Company:
Jeff Payne
Suzanne Hollingshead

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