Creativity

TurboTax: The Noise in the Attic

Spots by W&K Tap Into Your Worst Fears

By Alexandra Jardine. Published on Jan 04, 2018

Editor's Pick

For New Year's, TurboTax taps into how many people feel about doing their taxes--absolutely terrified.

A campaign from Wieden & Kennedy Portland for the Intuit-owned brand carries the message that there's nothing scary about sitting down to do their taxes with TurboTax. In the spots, some of our worst fears-- like spooky noises in the attic, seen here, a scary monster in the woods and something bizarre in your house that makes you hide in the closet--turn out not to be scary at all (although, in funny twists to the spots, they're definitely real, and in the case of the thing in your house, rather disturbingly creepy). The campaign also includes a Spanish-language spot in partnership with multicultural agency Gallegos United.

Media for the campaign includes cinema buys before new horror movie releases and five-second horror movie binge playlists, while there will also be gifs and cinemagraphs appearing on social channels.

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Credits

Date
Jan 04, 2018
Agency:
Wieden & Kennedy Portland
Client:
TurboTax
Creative Director:
Micah Walker
Creative Director:
Tim Roan
Copywriter:
Bertie Scrase
Art Director:
Christen Brestrup
Brand Production Lead:
Robert Saxon
Creative Manager:
Amy Streger
Broadcast Producer:
Alexei Vanmourik
Art Producer:
Grace Petrenka
Business Affairs Manager:
Alicia Willet
Design Designer:
Alex Sanchez
Stills Photographer:
Kyle Pero
Stills Photographer:
Saskia Thomson
Stills Photography Digital Techs:
Amy Corcoran
Stills Photography Digital Techs:
Lilly Archer
Retouching:
Kyle Pero
Retouching:
Saskia Thomson
Retouching:
Amy Corcoran
Retouching:
Lilly Archer
Motion Designer:
Jeff Ackley
Motion Designer:
Adam Sirkin
Motion Designer:
Oliver Rokoff
Motion Producer:
Dennis Samatulski
Account Team:
Courtney Nelson
Account Team:
Corey Woodson
Account Team:
Alex Fitch
Production Company:
RESET
Director:
Gary Freedman
Executive Producer:
Deannie O'Neil
Line Producer:
Pete Vitale
Director, Photography:
Hoyte van Hoytema
Editorial Company:
CARTEL
Editor:
Andy McGraw
Editor:
Chris Catanach
Assistant Editor:
Grant Hall
Post Producer:
Greer Bratschie
Post Executive Producer:
Lauren Bleiweiss
Music and Sound Design Company:
Walker
Executive Producer:
Stephanie Pigott
Executive Producer:
Sara Matarazzo
Mixer and Sound Designer:
Rohan Young
Executive Producer:
Susie Boyajan
Visual Effects Company:
Kevin
Visual Effects Supervisor:
Theo Maniatis
CG Supervisor:
Mike Dalzell
Visual Effects Producer:
Jami Schakel
Visual Effects Coordinator:
Tina Dion
Executive Creative Director:
Tim Davies
Partner:
Tim Davies
Senior Executive Producer:
Sue Troyan
Partner:
Sue Troyan
CG Artist:
Delano Athias
CG Artist:
Greg Mawicke
CG Artist:
Kris Kelly
CG Artist:
Matthew Longwell
CG Artist:
Matthew Connolly
CG Artist:
Caleb Ollivant
CG Artist:
Carl Harders
CG Artist:
Kevin Gillen
CG Artist:
Jarrod Avalos
CG Artist:
Matthew Merkovich
CG Artist:
Igor Stefanovic
CG Artist:
Bryan Repka
CG Artist:
Tamara Paterson
CG Artist:
Andrea Paolino
Compositor:
Robert Murdock
Compositor:
Chris Payne
Compositor:
Steve Gibbons
Compositor:
Ed Black
Compositor:
Anthony Petitti
Compositor:
Trent Shumway
Compositor:
Susanne Scharping
Compositor:
Pilon Lectez
Compositor:
Anthony Barcelo
Compositor:
Kevin Jones
Compositor:
Graziella Gandolfi
Graphic Design:
Adam Levine
Concept Art:
Nathan McKenna
Concept Art:
Jim Carson
Color:
MPC
Artist:
Jean-Clement Soret
Executive Producer:
Ellora Chowdhury
Illustration:
Serge Seidlitz

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