This Monty Python-Esque Campaign for Tyrrells Is Eccentrically English

Surreal Animations Bring the Packaging's Characters to Life in First Work From W&K

By Alexandra Jardine. Published on Sep 08, 2017

Editor's Pick

British hand-cooked potato chip brand Tyrrells is going for an eccentrically English look in its first ever TV campaign, having engaged Wieden + Kennedy London as its agency.

The brand's new ads employ surreal animation reminiscent of "Monty Python," by production company Dog & Rabbit, to bring to life the black and white characters from its packaging. "It's absurd what we do before a Tyrrells gets to you," goes the voiceover, provided by comedy actor Peter Serafinowicz ("Guardians of the Galaxy," "Shaun of the Dead") as we see an absurd sequence of potatoes being carried into the factory and coming out the other end as chips. Parachuting horses, a squirrel dressed up as a baby and, in a social media spot, old ladies' hairstyles replaced by chips, and a giant descending hand all seem to pay direct homage to Monty Python animator Terry Gilliam, as do the sound effects.

Ray Shaughnessy, creative drector at Wieden + Kennedy London, says in a statement: "The world of Tyrrells is a distinctively English and barmy one and it's been a total pleasure bringing it to life. Working with Dog & Rabbit, we've taken the characters that everyone sees on pack and thrown them together with a bunch of other eccentrics, re-imagining life in Tyrrells' home of Herefordshire."

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Sep 08, 2017
Wieden & Kennedy London
Director, Marketing:
Adam Draper
Marketing Manager:
Sarah Lawson
Creative Director:
Dan Norris
Creative Director:
Ray Shaughnessy
Adam Newby
Will Wells
Greg Kouts
Executive Creative Director:
Tony Davidson
Executive Creative Director:
Iain Tait
Account Director:
Will Hunt
Planning Director:
Andy Wright
Creative Producer:
Maisie Willoughby
TV Producer:
Jo Charelsworth
Production Company:
Dog & Rabbit
Dog & Rabbit
Dog & Rabbit
Music and Sound Company:
Wave Music
Music and Sound Company:
Brains & Hunch
Sound Designer:
Aaron Reynolds
Sound Designer:
Chris Branch
Voiceover Artist:
Peter Serafinowicz

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.