Under Armour: Are you from here?

Play till it hurts.

Published on Oct 28, 2011

Editor's Pick

Crispin Porter + Bogusky recently debuted its first work for Under Armour, showcasing the blood, sweat and more sweat an NBA athlete goes through to make it to the top. The anthem spot is just the lead in to a broader campaign that includes a number of 15-second spots, longform video and digital.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Oct 28, 2011
Crispin Porter & Bogusky
Under Armour
Worldwide Chief Creative Officer:
Rob Reilly
Executive Creative Director:
Dave Schiff
Executive Creative Director:
Alex Burnard
Creative Director:
Vlad Ivangorodsky
Creative Director:
Robert Kleman
Senior Art Director:
Matt Kubis
Art Director:
Brett Beaty
Art Director:
Daniel Pradilla
Senior Copywriter:
Liza Behles
Senior Copywriter:
Sean Smith
Junior Copywriter:
Brandon Willingham
Executive Integrated Producer:
Chad Hopenwasser
Senior Integrated Producer:
Andrew Barnett
Production Company:
Uber Content
Eliot Rausch
Executive Producer:
Phyllis Koenig
Executive Producer:
Preston Lee
Executive Producer:
Steve Wi
Paula Cohen
Post Production:
Post Production Producer:
Amy Febinger
Flame Artist:
Ed Skupeen
Editorial Company:
Jason Macdonald
Music Company:
Beacon Street
Executive Integrated Music Producer:
Bill Meadows
Sound Design Company:
Henry Boy
Audio Mix:
Sound Lounge
Audio Mixer:
Keith Reynaud
Color Correction:
Jason Macdonald
Content Supervisor:
Greg Paige
Content Manager:
Derek Effinger
Assistant Content Manager:
Jessie Alley

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.