Uniball: Swapped at Birth

Sometimes, you need to write by hand

Published on May 13, 2013

Editor's Pick

Writing on the computer may have its benefits, but there's always the question of the font. TBWA/Hunt/Lascaris spotlights that issue nicely in a set of commercials for Uniball Pens, which feature letters being read out in the font that they were typed in -- to some pretty bad results.

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May 13, 2013
TBWA/Hunt/Lascaris South Africa
Chief Creative Officer:
John Hunt
Executive Creative Director/Production:
Matthew Brink
Executive Creative Director/Production:
Adam Livesey
Vincent Osmond
Art Director:
Jade Manning
Agency Production:
Sandra Gomes
Production Company:
Frieze Films
Rob Malpage
Executive Producer:
Jo Barber
Liz Dahl
Sound Director:
Sterling Sound
Post Production:
Left Post Production

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