Creativity

To protect civilians, sign this petition with a selfie, not a signature

For World Humanitarian Day, VML and m ss ng p eces install a "living" sculpture

By I-Hsien Sherwood. Published on Aug 17, 2018

Editor's Pick

Aug. 19 marks World Humanitarian Day, which commemorates the lives and accomplishments of aid workers who have died in the line of duty. To mark the somber date this year, VML and m ss ng p eces created a "living petition," which lets anyone use a selfie, rather than a signature, to call for increased protections for civilians in conflict zones as part of the United Nations' new "#NotATarget" campaign.

More than 30,000 civilians were killed by explosives in 2017, according to a report by the UN Secretary-General.

On Friday, a digital sculpture created using thousands of 3-D images of the faces of petitioners from around the world was placed at UN Headquarters and will remain there throughout the UN General Assembly. The installation also uses motion sensors, so the eyes of the images follow delegates as they enter the hall.

It's not too late to get involved. Anyone can still take a 3-D selfie and upload it at WorldHumanitarianDay.org to have it added to the petition.

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Credits

Date
Aug 17, 2018
Client:
United Nations
Agency:
VML
Executive Creative Director:
Fabio Seidl
Group Creative Director:
Dave Quintiliani
Executive Director, Creative Technology:
Craig Elimeliah
Senior Copywriter:
John Figlesthaler
Senior Art Director:
Elliott Graham
Art Director:
Colby House
Associate Creative Director:
David Drayer
Creative Director:
Andy McLeod
Senior Motion Designer:
Carson Catlin
Production Supervisor:
Steve Stone
Creative Technology Director:
Josh Wolf
Copywriter:
Mark Leephaibul
Managing Director:
Chris Furse
Senior Producer:
Tracy Moore
Supervisor, Client Engagement:
Andrea Correal Vasquez
Campaign Program Manager:
Lani Mann
Associate Connections Manager:
Erica Shwartz
Associate Connections Director:
Melissa St. Fleur
Associate Connections Manager:
Tiffany Do
Connections Director:
Zaneta Reid
Director, Client Engagement:
Kate Boccio
Production Company:
m ss ng p eces
Creative Director:
Ray Tintori
Managing Partner:
Ari Kuschnir
Managing Partner:
Brian Latt
Managing Partner:
Kate Oppenheim
Executive Producer:
Dave Saltzman
Executive Producer:
Edward Grann
Director of Immersive Content:
Mike Woods
Supervising Producer:
Kathryn Berk
Head of Post Production:
Josh Sussman
Consultant:
Mike Bodge
Sculpture Fabrication:
Standard Transmission
Owner/CTO:
Manu Sawkar
Engineer:
Andrew MacFarlane
Producer:
Jolly Banerjee
Chief, Strategic Communications Branch:
Amanda Pitt
Campaign Manager, Public Advocacy & Campaigns:
Belinda Gurd
Advocacy Officer, Public Advocacy & Campaigns:
Christian Clarke
Chief, Public Advocacy & Campaigns:
Kirsten Mildren
Photographer:
Giles Clarke
PR:
Cohen & Wolfe
Senior Vice President:
Heidi Donato
Audio Post Production:
One Thousand Birds
Sound Design & Mix:
Calvin Pia
Executive Producer:
Kira MacKnight
Photo Retouching:
Ross de Péloubet Thompson

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