Aardman, Psyop and Rankin Help Recreate Kids' Imaginary Friends for London Museum

AMV BBDO Led Project for V&A Museum of Childhood

By Alexandra Jardine. Published on Jan 29, 2016

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A new exhibition opening this week at the V&A Museum of Childhood in London unveils recreations of kids' imaginary friends, made with the help of animation companies likes Aardman and Psyop.

Creative agency AMV BBDO led the project and has created a press and poster campaign around it to drive visitors to the museum. The agency and V&A also tapped photographer Rankin to capture the children with their imaginary friends, as seen here in the photos.

The project began in September when more than 60 children were invited to a workshop and asked to describe their imaginary friend in as much detail as possible. The most interesting characters were then brought to life. As well as Aardman and Psyop, other characters were brought to life by the likes of Tsuneo Goda of Dwarf, the creator of the Japanese pop icon Domo Kun, and Blinkink animation duo Becky & Joe (who worked on the recent St John Ambulance "Nursery Rhymes" campaign through BBH).

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Jan 29, 2016
Abbott Mead Vickers BBDO
V&A Museum of Childhood
Museum Director:
Rhian Harris
Museum Marketing Manager:
Joanna Bolitho
Creative Director:
Mike Sutherland
Creative Director:
Antony Nelson
Amar Marwaha
Art Director:
Arvid Harnqvist
Agency Account Person:
Nick Andrew
Agency Producer:
Adam Walker
Production Company:
Production Company:
Production Company:
Production Company:
Production Company:
Picasso Pictures
Production Company:
Poster Design and Illustration:
Mario Kerkstra

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