'Silicon Valley' Actor Thomas Middleditch Drops the Mic for Verizon's Unlimited Data Plan

Assuming a Familiar Stance, Actor Presents a Great Big Something for Mobile Giant

By Lindsay Stein. Published on Feb 13, 2017

Editor's Pick

As part of its new unlimited data plan offering, Verizon will air a spot on Monday night to show competitors that it's back in the game and dropping the mic, literally.

The spot, created by McCann New York, stars actor Thomas Middleditch, known for playing lead character and bumbling-but-confident Pied Piper CEO Richard Hendricks on HBO's "Silicon Valley." In it, he assumes a familiar stance presenting a great big "something."

Here, however, he unveils a large "Unlimited" statue from underneath a red sheet while talking about the merits of Verizon's plan, and each time he appears as if he's finished speaking, he drops his mic.

But that loud noise never happens, so he ends up pulling out another mic, seemingly out of nowhere, to one-up his previous announcement. After three times, he says, "And that is all the microphones that I have," followed by a V.O. proclaiming: "Not just unlimited, Verizon unlimited."

The spot will air on all major networks at 8 p.m. EST, such as CBS, Fox, ABC and NBC. Read more about it on

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Feb 13, 2017
McCann New York
Rob Reilly
North America Chief Creative Office:
Eric Silver
Co-Chief Creative Officer:
Sean Bryan
Co-Chief Creative Officer:
Tom Murphy
Executive Vice President, Executive Creative Director:
Shayne Millington
Executive Vice President, Executive Creative Director:
Craig Love
Sean Bryan
David Webster
Art Director:
Thomas Murphy
Art Director:
Daniel Kim
Chief Production Officer:
Nathy Aviram
Executive Producer:
John McAdorey
Executive Vice President, Executive Strategy Director:
David Webster
Bryan Buckley
Production Company:
Hungry Man
Executive Producer:
Mino Jarjoura
Matt Lefebvre
Jay Nelson
Assistant Editor:
Kelly Henson
Annabelle Dunbar
Executive Producer:
Lauren Hertzberg
Visual Effects:
The Mill
Executive Creative Director/Visual Effects Supervisor:
Phil Crowe
Head of Production:
Dan Roberts
Senior Visual Effects Producer:
Anastasia Von Rahl
Beacon Street Studios
Andrew Feltenstein
John Nau
Executive Producer:
Adrea Lavezzoli

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