Creativity

Verizon's Pride ad documents real-life coming-out phone calls

Heartwarming spot from McCann highlights all-important mobile connections

By Alexandra Jardine. Published on Jun 18, 2018

Editor's Pick

Verizon puts the spotlight on real-life people coming out to their parents in mobile phone calls in an ad created for Pride.

The spot, by McCann, shows a series of young people making the calls to their parents, looking variously nervous, apprehensive and emotional as they tell them for the first time that they're gay. All the parents in the calls turn out to be supportive, and there are some heartwarming, and emotional, moments. The ad ends with the message: "Our job is to make sure every call goes through. But we also want the important ones to go well."

The spot is done in partnership with PFLAG, the nation's largest organization uniting families and allies with people who are LGBTQ, which Verizon has had a partnership with since 2002. According to Verizon, its aim is to underline the importance of commnity and unite LGBTQ+ people outside of the largest US cities who might feel left out of Pride celebration for many reasons.

To this end, Verizon is also running a social campaign to encourage people to digitally celebrate Pride. Fans will be able to shoot and upload a video of themselves moving, which will then merge with other people's to make it look as if they are marching right alongside other people in a Pride parade.

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Credits

Date
Jun 18, 2018
Client:
Verizon
Agency:
McCann New York
Chief Marketing Officer:
Diego Scotti
Chief Marketing Officer:
Diego Scotti
Senior Vice President, Chief Creative Officer:
Andrew McKechnie
Senior Vice President, Chief Creative Officer:
Andrew McKechnie
Vice President, Marketing Communications:
David Bowen
Vice President, Marketing Communications:
David Bowen
Director, Promotions and Device Marketing:
Ricardo Aspiazu
Director, Promotions and Device Marketing:
Ricardo Aspiazu
Marketing Communications Manager:
Kristie Joosten
Marketing Communications Manager:
Kristie Joosten
Broadcast Production:
Brendan F. O'Malley
Broadcast Production:
Brendan F. O'Malley
Broadcast Production:
Emily Plunkett Fleischer
Broadcast Production:
Emily Plunkett Fleischer
Co-Chief Creative Officer/NY:
Sean Bryan
Co-Chief Creative Officer/NY:
Sean Bryan
Co-Chief Creative Officer/NY:
Tom Murphy
Co-Chief Creative Officer/NY:
Tom Murphy
Executive Creative Director:
Cam Hoelter
Executive Creative Director:
Cam Hoelter
Executive Creative Director:
Mike Smith
Executive Creative Director:
Mike Smith
Associate Creative Director:
Karsten Jurkschat
Associate Creative Director:
Karsten Jurkschat
Associate Creative Director:
Alex Little
Associate Creative Director:
Alex Little
Executive Producer:
John McAdorey
Executive Producer:
John McAdorey
Senior Producer:
Karen McKibben
Senior Producer:
Karen McKibben
Senior Producer:
John Cline
Senior Producer:
John Cline
Producer:
Allison Raich
Producer:
Allison Raich
Business Manager:
Debbie Gleason
Business Manager:
Debbie Gleason
Executive Vice President, Executive Account Director:
Dominic Whittles
Executive Vice President, Executive Account Director:
Dominic Whittles
Executive Account Director:
Alex Caredes
Executive Account Director:
Alex Caredes
Senior Vice President, Group Account Director:
Rebecca Ginsberg
Senior Vice President, Group Account Director:
Rebecca Ginsberg
Account Director:
Elyssa Nemetsky
Account Director:
Elyssa Nemetsky
Assistant Account Executive:
Simran Devidasani
Assistant Account Executive:
Simran Devidasani
Production Company:
No.6
Production Company:
No.7
Executive Producer:
Corina Dennison
Senior Producer:
Laura Molinaro
Editor:
Nick Schneider
Color:
Ed Skupeen
Senior Visual Effects Artist:
Ed Skupeen
Flame Assistant:
Mark Reyes
Sound Mix:
Sonic Union
Mixer:
Michael Marinelli

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