A Redneck Gets Introspective In Hilarious Argentinean Spot for VH1

Campaign Aims To Reinforce Channel's Youthful Positioning

Published on Jun 02, 2014

Editor's Pick

A redneck has a sudden moment of insight into the fact that he's a redneck, but then fails to do anything about in a spot from a new comedic camapign for VH1 from Argentina. The theme of the ads, by La Comunidad, Buenos Aires, is that you won't learn anything from watching VH1; the channel is aiming to reinforce its positioning as a brand that's about entertainment, pop culture and youthful spirit. A second spot has a man collapsing in a restaurant due to the sole other diner (a VH1 watcher) having no clue about CPR. The campaign was directed by Lucas Shannon and produced by Landia.

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Jun 02, 2014
La Comunidad Buenos Aires
Chief Creative Officer:
Joaquin Molla
Executive Creative Director:
Ramiro Raposo
Executive Creative Director:
Fernando Sosa
Art Director:
Dante Zamboni
Nicolas Larroquet
Adrian Rey
Head of Audio and Visual Production:
Matias Castro
Production Company:
Lucas Shannon
Executive Producer:
Juan Taylor
Executive Producer:
Andy Fogwill
Claudia Antonucci
Art Director:
Christian Corio
Director, Photography:
Nicholas Wiesnet
Inanna Bantu
Nicole Hawkyard

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