Creativity

Victoria's Secret Suggests You Might Get Some Action After the Game

Lingerie Brand Will Also Push its Sultry Ad on Social Media for Valentine's

Published on Jan 26, 2015

Editor's Pick

Victoria's Secret parades its Angels in a succession of sultry poses in its Super Bowl ad this year, ending with the suggestive line: "let the real games begin" as the camera lingers on the brand's signature pink shopping bag. Created in-house, the spot will air after the game's two-minute warning, in the same time slot as the brand's last Super Bowl ad, which ran in 2008 and had 103.7 million views. The brand is using digital and social media to push the ad as part of its Valentine's Day marketing. Read more about the campaign over at AdAge.com.

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About

Credits

Date
Jan 26, 2015
Agency:
In-house
Audio Post:
Sonic Union
Client:
Victoria's Secret
Mixer:
Fernando Adcani

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