Visa Channels Amelia Earhart to Celebrate Olympic Debut of Women's Ski-Jumping

Athlete Sarah Hendrickson Stars in Moving New Spot Via BBDO N.Y.

Published on Jan 13, 2014

Editor's Pick

The 2014 Winter Olympics in Sochi will see the debut of Women's Ski Jumping. To mark the occasion, BBDO New York debuts this majestic spot starring ski jumper Sarah Hendrickson. The contemplative film, directed by Michael Spiccia of Arts & Sciences, quietly captures Ms. Hendrickson's reflective moments as she prepares to make, presumably, her first leap in the game. To heighten the emotional intensity, a 1937 speech by Amelia Earhart about why the legendary aviator wants to fly serves as the audio backdrop.

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Jan 13, 2014
BBDO New York
Michael Spiccia
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Toygar Bazarkaya
Executive Creative Director:
Don Schneider
Senior Creative Director/Copywriter:
Grant Smith
Senior Creative Director/Art Director:
Danilo Boer
Group Executive Producer:
Brian Mitchell
Group Executive Producer:
Amy Wertheimer
Executive Producer:
Angelo Ferrugia
Associate Producer:
Georgie Turner
Production Company:
Arts & Sciences
Michael Spiccia
Director, Photography:
Ross Emery
Ben Scandrett-Smith
Line Producer:
Pat Harris
Rich Orrick
Editorial Company:
Work Post
Assistant Editor:
Ellie McNaughton
The Mill
Seamus O'Kane
Visual Effects:
The Mill - New York
Visual Effects Supervisor:
Angus Kneale
Executive Producer:
Verity Grantham
Senior Producer:
Rachel Trillo
Visual Effects Lead:
Cory Brown
Sound Design:
Barking Owl
Executive Producer:
Kelly Bayett
Audio Mix:
Sound Lounge
Audio Mixer:
Tom Jucarone

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