Creativity

A Refugee's Story Makes Olympic Glory More Poignant in Visa's Opening Ceremony Spot

Yusra Mardini Swam Her Compatriots to Safety and Now, Has Landed at the Games

By Ann-Christine Diaz. Published on Aug 05, 2016

Editor's Pick

To reach the Olympics is a feat in itself. But to compete in the games after fleeing from your own country and rebuilding your life is an accomplishment all the more astounding, as we see in a new ad from Visa debuting during tonight's Opening Ceremony.

The brand, which is the exclusive payment provider for the Olympic and Paralympic Games, tells the story of swimmer Yusra Mardini, a Syrian refugee who made her way to Berlin and now, the Rio Olympics. In the ad, we see how her talents in the water have not just propelled her to the glory of the big games, but also helped her steer her compatriots to safety, just a year ago.

Ms. Mardini is a member of Team Visa and the ten-person Refugee Olympic team, whose stories will also be told in an upcoming documentary from the United Nations High Commission on Refugees.

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Credits

Date
Aug 05, 2016
Agency:
BBDO New York
Client:
Visa
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Michael Aimette
Creative Director:
Melinda Kanipe
Creative Director:
Levi Slavin
Creative Director Art Director:
Daniel Burke
Creative Director/Writer:
Josh Parschauer
Group Executive Producer:
Diane Hill
Music Producer:
Rani Vaz
Project Manager:
Erica Watts
Executive Vice President, Global Account Director:
Olivia Farr
Senior Vice President, Account Director:
Emily Morris
Account Manager:
Stephanie Repins
Account Executive:
Cameron Cullman
Assistant Account Executive:
Danielle Minch
Group Director, Behavioral Planning:
Matt Riley
Production Company:
Knucklehead
Executive Producer:
Matthew Brown
Production Company:
Cobblestone Filmproduktion
Executive Producer:
Juri Wiesner
Director:
Siri Bunford
Line Producer:
Matthew Brown
Director, Photography:
Ben Smithard
Editing House:
Whitehouse Post
Executive Producer:
Lauren Hertzberg
Producer:
Alejandra Alarcon
Editor:
Russell Icke
Assistant Editor:
Tim Quackenbush
Assistant Editor:
Theo Mercado
Audio House:
Heard City
Engineer:
Evan Mangiamele
Producer:
Sasha Awn
Telecine Company:
Company 3
Telecine Artist:
Tom Poole
Telecine Producer:
Clare Movshon
Visual Effects/Finishing:
MPC
Executive Producer:
Camilla De Biaggi
Producer:
Elissa Norman
Visual Effects Flame Op:
Seif Boutella
Flame Artist:
Amanda Amalfi
Visual Effects Supervisor:
Bill McNamara
Music Company:
Barking Owl
Creative Director:
Kelly Bayett
Composer:
Houston Fry
Producer:
KC Dossett
Track:
Celebrate
Sound Designer:
Aaron Glascock

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