Visit Florida: Beauty

Published on Apr 11, 2014

Editor's Pick

Maybe the endless East Coast winter has frozen our brains over, but these goofy travel ads for Florida, created out of Sapient Nitro, made us chuckle out loud. Directed by David Gaddie of The Colony, they star sun-starved tourists as a migrating flock who get a birds-eye view of all the fun the state has to offer. The spots are completely absurd, like the Skittles of travel ads. Make sure to check out "The Warmer Side of Winter" and "Migration" too.

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Apr 11, 2014
SapientNitro Miami
Visit Florida
Executive Creative Director:
Robert Kleman
Executive Creative Director:
Matthew Atkatz
Creative Director:
Jordan Lipton
Creative Director:
Jason Levine
Art Director:
Mark Toler
Art Director:
Danielle Fay
Brian Jones
Agency Producer:
Monica Alameda
Production Company:
The Colony
David Gaddie
Director, Photography:
Massimo Hanzonet
Executive Producer:
Angela Bowen
Line Producer:
John McWhirter
Damien Massingham
Visual Effects:
Visual Effects Lead:
Nick Crist
Jordan Lister
Nylon Studios

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