Vizio Ditches Picture for Pure Copy to Promote Quality of Its Ultra HD TVs

Published on Apr 21, 2015

Editor's Pick

Vizio and ad agency David & Goliath take a clever approach to promoting the quality of the brand's 4K Ultra HD Smart TVS -- by ditching the pictures altogether.

A trio of ads recount dramatic scenarios that could look breathtaking on film -- a boxing match, a brave knight's quest and a Parisian love story -- but they're only relayed via colorful copy, word by word, and read by a dramatic voiceover. Going against category convention of showing lush landscapes and dramatic scenes, it's a smart way to reel viewers in and promote the tag, "See more than you can imagine," which is presumably what will happen when you watch something on Vizio's Ultra HD TVs.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Apr 21, 2015
David & Goliath Los Angeles
Founder and Chairman:
David Angelo
Chief Creative Officer:
Colin Jeffery
Group Creative Director:
Ben Purcell
Group Creative Director:
Steve Yee
Creative Director:
John O'Hea
Art Director:
Mike Cornell
Andy Sciamanna
Director, Strategy:
Kristen Knape
Head of Production:
Paul Albanese
Agency Producer:
Mia Lischer
Editorial Company:
Adam Bright, Art Castle
Jonathan Carpio
Music Company:
Mix and Sound Design:
Margarita Mix
Sound Engineer:
Nathan Dubin

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.