Creativity

Little Girls Question the Gender Equality Gap in Vodafone's International Women's Day Film

Hanna Maria Heidrich Directs Film for Santo London

By Alexandra Jardine. Published on Mar 06, 2018

Editor's Pick

Little girls play older women questioning gender stereotypes in a film from Vodafone for International Women's Day.

The spot sees the young girls dressed as as politicians, working moms, film directors, airline pilots and photographers, posing questions such as "Why are almost all superheroes men," "Why have there been so many male presidents, but so few women?" and (from an actor dressed in a pink costume) "Why do I only get to the be the love interest?"

The film was created by Santo London, Vodafone's lead global strategy and creative agency, and directed by Hanna Maria Heidrich through Believe, who gets some nice performances out of the young cast, which also includes a few boys.

It's running globally across Vodafone's markets as the company has committed to join around 20 other companies in UN Women's UNstereotype Alliance.

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Credits

Date
Mar 06, 2018
Agency:
Santo London
Client:
Vodafone
Chief Creative Officer:
Pablo Minces
Chief Creative Officer:
Maxi Itzkoff
Creative Director:
Ariel Chiesa
Creative Director:
Dario Porterie
Global Business Director:
Daniel Cullen
Account Director:
Julia Sampaio
Head of Production:
Leandro Sussman
Graphic Designer:
Iuri Martinez
Producer:
Karina Aloupi
Director:
Hanna Maria Heidrich
Production Company:
Believe Media
Executive Producer:
James Covill
Producer:
Barty Dearden
Production Manager:
Lucy Banks
Director, Photography:
Tim Maurice Jones
Editor:
Matt Newman
Post Production:
The Mill
Colorist:
James Bamford
Post Producer:
Ian Berry
Sound Director:
Scramble Sound
Sound Mixer:
James Lyme
Music:
Goldstein Music Ltd
Client:
Mark Kinghorn

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